“A quantitative visualisation of the transient nature of empire. The visualisation graphs all known empires, colonies and territorial occupations from 2334 BCE to the present day. Each empire occupies a slice of the pie graph with a known start (+) and end (×) date. Each slice is assigned a transparency value of 10% allowing for concurrent empires to be visualised – the more empires that occupy the same period of time in history, the whiter the graph. As history progresses, humankind’s competition for wealth, resources and the relentless drive toward conquest and occupation can be clearly seen in the graph.”
I love love love this ad, partly because it’s headline-driven, but mainly because it’s found a way to rephrase a cliché in its category.
In alcohol advertising, the notion of patient aging is eye-rollingly familiar. But here, the writer has given it fresh meaning and purpose. By linking the start date of the advertising to the readiness of the product, the writer communicates that the distillers had enough dedication to quality to forgo a quick buck sooner.